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This site states the following, "Bass Blockers are typically installed in-line with the positive speaker lead." We observed that the web site said " Figure 1, Typical Bass Blocker Application." It also stated " Bass Blockers can be installed at any location between the audio head end amplifier and speaker. However, the blocker should be installed in the positive side cable to avoid any potential grounding loop problems. If you dont want to use the butt connector, cut the speaker lead at a convenient location, then insert." The header had Bass Blocker as the highest ranking keyword. It was followed by Bass, Blocker Bass Stopper, and BassBlocker which isn't as ranked as highly as Bass Blocker. The next words the site uses is BassStopper. Car Audio was also included and will not be viewed by search engines.